US MODERNIST
PROJECT: Photography
CLASS: Brand identity
CREATED: Fall 2022
Lollos Pizzeria is a pizzeria based in New Haven, CT. For this project, I wanted to go beyond making basic menus and business cards. I wanted the brand to have a vintage yet modern feel.
Merchandise is something I think is missing from restaurants. Having shirts stickers, mugs, etc, is free marketing. So, with this restaurant branding, I really wanted made to make use of these free marketing techniques. I created different kinds of pizza boxes - a standard one and one that advertised the image of the brand. I wanted it to draw people’s attention.
